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04-14
托福听力第一节
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托福 4.0 方法课作业
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听力方法课第一节作业[br]作业一:[br]1. 请预听所给听力材料(预听前不能看听力原文)。[br]2. 请根据预听情况参照所给原文查询并记录没有听出来的听力词[br]汇。[br]Let's turn our focus now to advertising. We all know what an advertisement is. It's essentially a message that announces something for sale. Now there's an important precondition that must exist before you have advertising, and that's a large supply of consumer goods, that is, things to sell. You see in a place where the demand for a product is greater than the supply, there is no need to advertise. Now the earliest forms of advertising going back many hundreds of years with a simple sign over shop doors that told you whether the shop was a bakery, a butcher shop or what have you. Then with the advent of printing press, advertising increased substantially. Ads for products like coffee, tea and chocolate appeared in newspapers and other periodicals, as well as on the sides of building. In the American colonies, advertising and communications media like newspapers and pamphlets became a major factor in marketing goods and services. By modern standards, these early advertisements were quite small and subdued, not as splashy, whole page spread of today. Still some of them appeared on the front pages of newspapers probably because the news often consisted of less refresh reports from distant Europe while the ads were current and local. Advertising really came and do it so and became an essential part of doing business during the industrial revolution. Suddenly there was a much greater supply of things to sell. And as we said earlier, that is the driving force behind advertising. People's attention had to be drawn to the new product. Let's take a look at some of the advertisements from that time.[br]作业二:[br]请翻译听力原文。[br]1. Let's turn our focus now to advertising.[br]现在让我们看一下广告。[br]2. We all know what an advertisement is.[br]我们都知道广告是什么。[br]3. It's essentially a message that announces something for sale.[br]它本质上是一条出售物品的短讯。[br]4. Now there's an important precondition that must exist before you have advertising, and that's a large supply of consumer goods, that is, things to sell.[br]现在在你打广告之前,必须有一个重要的前提存在,那就是有大量的产品,也就是要卖的东西。[br]5. You see in a place where the demand for a product is greater than the supply, there is no need to advertise.[br]你看,在一件产品供不应求的地方,(就)没必要做广告。[br]6. Now the earliest forms of advertising going back many hundreds of years with a simple sign over shop doors that told you whether the shop was a bakery, a butcher shop or what have you.[br]最早的广告形式可以追溯到几百年前,有一个简单的标志在商店门上,告诉你这家在商店是面包店、肉店等等。[br]7. Then with the advent of printing press, advertising increased substantially.[br]之后,随着打印机的出现,广告(的数量)大幅地增加。[br]8. Ads for products like coffee, tea and chocolate appeared in newspapers and other periodicals, as well as on the sides of building.[br]像咖啡、茶和巧克力等产品的广告刊登在报纸和其他期刊上,也出现建筑的墙面上。[br]9. In the American colonies, advertising and communications media like newspapers and pamphlets became a major factor in marketing goods and services.[br]在美国殖民地,广告和交流媒体像报纸和传单成为了商品和服务业的主要因素。[br]10.By modern standards, these early advertisements were quite small and subdued, not as splashy, whole page spread of today.[br]按现在的标准,这些早期的广告又小又低调,不像现在整个页面都是那样引人注目。[br]11. Still some of them appeared on the front pages of newspapers probably because the news often consisted of less refresh reports from distant Europe while the ads were current and local.[br]仍有一些登在报纸的头版,可能是因为这些新闻经常是发生在远欧的过时的报道,而这些广告是当前的和当地的。[br]12. Advertising really came and do it so and became an essential part of doing business during the industrial revolution.[br]广告真的来了并且做到了,成为了工业革命期间交易的重要组成部分。[br]13. Suddenly there was a much greater supply of things to sell.[br]突然,有更多的东西卖了。[br]14. And as we said earlier, that is the driving force behind advertising.[br]正如我们之前所讲,这都是广告所带来的。[br]15. People's attention had to be drawn to the new product.[br]人们的注意力不的不被新产品所吸引。[br]16. Let's take a look at some of the advertisements from that time.[br]让我们看看当时的一些广告。