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03-04
托福听力第一节
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* 让我们转而关注一下广告业[br]* 我们都知道广告是什么[br]* 那是本质上是一种用于营销商品的文章[br]* 现在在打广告前和获得大量消费商品供给必须存在一个重要的先决条件,那就是:销售的商品[br]* 你知道在一个对商品需求大于供给的地方。是不需要广告的[br]* 到现在为止,最早的广告形式可以追溯到上百年前,那时广告仅仅是一个贴在商店门口的简单的告示,告诉你这个商店是面包店还是肉店,或者告诉你这是个什么商店[br]* 之后随着打印机的出现,广告从本质上进步了[br]* 像咖啡、茶叶和巧克力的广告出现在报纸和其他的小册子上,同时还出现在大楼边上[br]* 在美国的殖民地上,广告和通信媒体例如报纸和小册子成为营销商品和服务的主力军[br]* 从现代标准来看,这些早期的广告十分短小被压制的,不像今天全文传播那样引人注目[br]* 仍然,他们中部分也可能出现在报纸的头版上,因为新闻通常由较少的远方欧洲来的新鲜报道组成,而广告则是当地的现实的[br]* 广告真的像这样产生作用了,从而在工业革命中变成了商业运作的重要部分[br]* 突然的,就有了更多的商品去销售[br]* 于是,正如我们之前所说,这就是广告业背后的驱动力[br]* 人们的注意力不得不被拉向新产品[br]* 让我们一起来看看那个时候的一些广告[br]
1. Let's turn our focus now to advertising. [br]现在让我们来看看 广告。 [br]2. We all know what an advertisement is. [br] 我们都知道广告是什么。[br]3. It's essentially a message that announces something for sale. [br] 它是一种宣告售卖东西的必要信息。[br]4. Now there's an important precondition that must exist before you have [br]advertising, and that's a large supply of consumer goods, that is, things to sell. [br] 在你打广告之前有一些必须存在的重要的前提条件,它是大量供给顾客的商品,换句话说,是要买的东西。[br]5. You see in a place where the demand for a product is greater than the supply, [br]there is no need to advertise. [br] 你看那些需求大于供给的商品,根本不需要打广告。[br]6. Now the earliest forms of advertising going back many hundreds of years with [br]a simple sign over shop doors that told you whether the shop was a bakery, a [br]butcher shop or what have you. [br] 最早形式的广告要追溯到几百年前——商店门上贴着的简单告示——告诉你这个商店卖蛋糕店,卖肉或者卖什么。[br]7. Then with the advent of printing press, advertising increased substantially. [br] 随着印刷技术的发明,广告迅速增长。[br]8. Ads for products like coffee, tea and chocolate appeared in newspapers and [br]other periodicals(期刊), as well as on the sides of building. [br] 有些咖啡,茶,巧克力的广告出现在报纸和期刊上,也出现在建筑物的墙壁上。[br]9. In the American colonies, advertising and communications media like [br]newspapers and pamphlets became a major factor in marketing goods and [br]services. [br] 在美国殖民地,广告和通讯媒体,像报纸和手册,成为了出售商品和服务的主要途径。[br]10. By modern standards, these early advertisements were quite small and [br]Subdued制服的,有节制的, not as splashy引人注目的, whole page spread of today. [br] 和现在标准相比,这些早期广告相当小而且有节制,不像现在一整页都是广告来引人注目。[br]11. Still some of them appeared on the front pages of newspapers probably [br]because the news often consisted of less refresh reports from distant Europe [br]while the ads were current and local. [br] 甚至有些广告出现在报纸首页,这可能因为那些新闻没多少引人注目的来自遥远的欧洲的报道,而广告却是流行的、当地的,[br]12. Advertising really came and do it so and became an essential part of doing [br]business during the industrial revolution. [br] 在工业革命时,广告着实出现并且起到作用,变成了商业必须的一部分[br]13. Suddenly there was a much greater supply of things to sell. [br] 商品销量突然增加[br]14. And as we said earlier, that is the driving force behind advertising. [br] 像我们之前提到的,这就是广告背后的驱动力[br]15. People's attention had to be drawn to the new product. [br] 人们的注意力已经转移到了新产品上。[br]16. Let's take a look at some of the advertisements from that time. [br] 让我们看几个那个时代的广告[br]

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