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托福听力第一节
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托福 4.0 方法课作业
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听力方法课第一节作业 [br]作业一:[br]1. 请预听所给听力材料(预听前不能看听力原文)。[br]2. 请根据预听情况参照所给原文查询并记录没有听出来的听力词 [br]汇。 [br]Let's turn our focus now to advertising. We all know what an advertisement is. It's essentially a message that announces something for sale. Now there's an important precondition that must exist before you have advertising, and that's a large supply of consumer goods, that is, things to sell. You see in a place where the demand for a product is greater than the supply, there is no need to advertise. Now the earliest forms of advertising going back many hundreds of years with a simple sign over shop doors that told you whether the shop was a bakery, a butcher shop or what have you. Then with the advent of printing press, advertising increased substantially. Ads for products like coffee, tea and chocolate appeared in newspapers and other periodicals, as well as on the sides of building. In the American colonies, advertising and communications media like newspapers and pamphlets became a major factor in marketing goods and services. By modern standards, these early advertisements were quite small and subdued, not as splashy, whole page spread of today. Still some of them appeared on the front pages of newspapers probably because the news often consisted of less refresh reports from distant Europe while the ads were current and local. Advertising really came and do it so and became an essential part of [br]doing business during the industrial revolution. Suddenly there was a much greater supply of things to sell. And as we said earlier, that is the driving force behind advertising. People's attention had to be drawn to the new product. Let's take a look at some of the advertisements from that time. [br]作业二:[br]请翻译听力原文。[br]1. Let's turn our focus now to advertising. 现在,让我们把注意力集中在广告上[br]2. We all know what an advertisement is. 我们都知道广告是什么[br]3. It's essentially a message that announces something for sale. 广告的本质就是传递销售信息[br]4. Now there's an important precondition that must exist before you have advertising, and that's a large supply of consumer goods, that is, things to sell. 现在对于广告来说有一个必要的的先决条件,就是有商品需要被销售,并且是大量的对于消费者所需要的商品的供应。[br]5. You see in a place where the demand for a product is greater than the supply, there is no need to advertise. 当你看到在一个地方,对于商品的需求远远大于供应量时,这个商品就不需要打广告。[br]6. Now the earliest forms of advertising going back many hundreds of years with a simple sign over shop doors that told you whether the shop was a bakery, a butcher shop or what have you. 现在看来,广告最早出现的形式要追溯至几百年前:一件样品被展示在店门外,来告知大家这家店是面包房,肉铺或者其他商店。[br]7. Then with the advent of printing press, advertising increased substantially. 然后随着印刷技术的发展,广告业也呈可观的态势发展。[br]8. Ads for products like coffee, tea and chocolate appeared in newspapers and other periodicals, as well as on the sides of building. 被登上广告的商品,例如咖啡,茶以及巧克力出现在报纸或者其他期刊上,同时也出现在建筑物的某侧墙体上。[br]9. In the American colonies, advertising and communications media like newspapers and pamphlets became a major factor in marketing goods and services. 在美国殖民地,广告以及社交媒体,像报纸以及传单变成商品市场化的重要推动力。[br]10.By modern standards, these early advertisements were quite small and subdued, not as splashy, whole page spread of today. 按照现代的水平。这些早期的广告可以说是相当的小规模以及微不足道的,不只几点??,所有的传播媒介都在今天有了广泛的发展。[br]11. Still some of them appeared on the front pages of newspapers probably because the news often consisted of less refresh reports from distant Europe while the ads were current and local. 仍然有一些人坚持在报纸首页头版打广告可能是因为当这些广告是当地的且近期的???,这些投放的信息能存在很久,很少被更新??[br]12. Advertising really came and do it so and became an essential part of doing business during the industrial revolution. 工业革命时期,做为贸易往来的必须品,广告业才真正意义上存在并迅速发展。[br]13. Suddenly there was a much greater supply of things to sell. 突然间地,有大量的商品供应并需要被出售。[br]14. And as we said earlier, that is the driving force behind advertising. 就像我们之前所说,广告的发展背后具有推动力。[br]15. People's attention had to be drawn to the new product. 人们的注意力不得不被新的商品吸引。[br]16. Let's take a look at some of the advertisements from that time. 让我们一起看看那个时期的广告业。[br]
Let's turn our focus now to advertising.[br]我们现在来关注广告业[br]2. We all know what an advertisement is.[br]我们都知道什么是广告[br]3. It's essentially a message that announces something for sale.[br]他是一种能告诉人们商品热卖的信息[br]4. Now there's an important precondition that must exist before you have advertising, and that's a large supply of consumer goods, that is, things to sell.[br]在推广你的商品之前,一定先要有东西卖。[br]5. You see in a place where the demand for a product is greater than the supply, there is no need to advertise.[br]如果你看到顾客对商品的需求大于你的进货量,那就没有推广的必要了。[br]6. Now the earliest forms of advertising going back many hundreds of years with[br]a simple sign over shop doors that told you whether the shop was a bakery, a butcher shop or what have you.[br]最早形式的广告业只有一个简单的标示在商店外面,标注了那个是面包房,那个是卖肉的。[br]7. Then with the advent of printing press, advertising increased substantially.[br]当影刷术流行了以后,广告也变得发达了。[br]8. Ads for products like coffee, tea and chocolate appeared in newspapers and other periodicals, as well as on the sides of building.[br]咖啡,茶,和巧克力的广告开始在报纸和别的杂志上出现。[br]9. In the American colonies, advertising and communications media like newspapers and pamphlets became a major factor in marketing goods and services.[br]在一些美国殖民地,报纸,传单之类的广告和传递的媒体变成了主要的买卖之间的渠道。[br]10.By modern standards, these early advertisements were quite small and subdued, not as splashy, whole page spread of today.[br]按照现在的标准的眼中,从前的广告感觉很小并没有说服力。[br]11. Still some of them appeared on the front pages of newspapers probably because the news often consisted of less refresh reports from distant Europe while the ads were current and local.[br]小广告出现在报纸上的原因是因为新闻大多都已经过时而广告却每天更新。[br]12. Advertising really came and do it so and became an essential part of doing business during the industrial revolution.[br]广告业真正发展起来了并成为了商业发展的重要一部分。[br]13. Suddenly there was a much greater supply of things to sell.[br]突然之间,可以卖的东西多出来了[br]14. And as we said earlier, that is the driving force behind advertising.[br]我们之前说过,这就是驱动广告业的。[br]15. People's attention had to be drawn to the new product.[br]人们的注意力一定要背新的产品所吸引。[br]16. Let's take a look at some of the advertisements from that time.[br]然我们看看以前的广告吧

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